ANDAZ REDESIGN

Overview

Andaz Redesign was a design hackathon that let Hyatt’s UX team create their take on what the Andaz brand is all about.

Each Andaz hotel is one of a kind in every sense, an elevated reflection of the destination’s culture. See the locally inspired architecture in our facades. Get a feel for the neighborhood vibe through the music heard in our lobby lounge.

Video of the presentation of the Andaz redesign.

Goals / Achievements for This Project

Product designers were paired into small teams and given a clear understanding of the Andaz brand and its core promises.

The goal was to design a site that reflected those values for first-time guests who matched the target demographics.

The final output was a mid-to-high fidelity experience intended to entice guests to book at Andaz while also connecting experientially to on-property offerings.

My Role

We were a team of four product designers tasked with this challenge.

Methodologies & Responsibilities

• Conducted design studios using LUMA methodologies to sketch multiple individual concepts and present them to the team.
• Synthesized feedback from peer presentations, incorporating successful ideas into iterative design refinements.
• Iterated repeatedly on selected concepts before individually developing them using Sketch, Flinto, Axure, and related tools.
• Evaluated and selected appropriate design and prototyping tools to translate concepts into high-fidelity mockups.
• Designed interaction patterns and page flows, focusing on how users would engage with the experience.
• Owned individual sections of the site, which were later assembled into a cohesive final experience.
• Created and edited video assets to support motion and experiential aspects of the mockups.

Tools

Design Tools

Sketch, Flinto, Anima, Adobe After Effects, Adobe Premiere Pro

Communication

Slack, RingCentral, in-person collaboration