ANDAZ REDESIGN
OVERVIEW
Andaz redesign was a design hackathon to let Hyatt’s UX team create their take on what the Andaz brand is all about.
Each Andaz hotel is one of a kind in every sense – an elevated reflection of the destination’s culture. See the locally inspired architecture in our facades. Get a feel for the neighborhood vibe through the music heard in our lobby lounge.
Video of the presentation of the Andaz redesign.
GOALS / ACHIEVEMENTS FOR THIS PROJECT
The product designers were paired to work together in groups where they were given a clear understanding of the brand and its promises.
We were expected to create a site which reflects the same values to a first time guest who matches the target demographics.
The site was to be a Mid -> Hi fidelity site which entices the guests to book at Andaz and also connects experientially to on-property experiences.
MY ROLE
We were a team of 4 product designers who were tasked with this challenge.
My Responsibilities included
Working with the designers to do design studios using LUMA methodologies to sketch out multiple individual concepts and then present them to the team.
On presenting the concept sketches, we would then utilise what we liked from the other presentations to improve our designs.
After repeated iteration, we landed on a concept which we would individually develop using Sketch, Flinto, Axure and other tools.
Understanding the best design tool which can help turn this concept to the mockup.
Creating Iterations of the page and how the user interacts with the page.
Working on sections of the oage which will then be put together.
creating and Editing Video’s to match the requirements for the mockup.
TOOLS
Design Tools:
Sketch, Flinto, Animaapp, Adobe After Effects, Adobe Premier pro.
Communication:
Slack, Ringcentral, In Person.