MEETINGS & EVENTS

Overview

Meetings & Events is a Hyatt concept project created to unify meeting and event planning while enabling users to instantly book event spaces.

Mid-Fi Mockup Video of the Sketch Prototype used for UserTesting

Goals for This Project

This project was created to replace an existing flow that only supported large events or a separate path for instant booking of meeting spaces.

The goal was to support multiple guest personas, including event planners with different needs, by guiding them through a flexible path to book custom-sized events.

My Role

As the Lead Product Designer on this project, I was responsible for ensuring all design requirements were met, documented, and aligned to improve the overall process.

Responsibilities Included

• Collaborated with subject matter experts and stakeholders to align on how guests would navigate the end-to-end booking flow.
• Defined requirements from a guest’s perspective and ensured the experience fit within Hyatt’s broader ecosystem.
• Conceptualized and documented the user flow across key booking scenarios.
• Created low-fidelity, mid-fidelity, and high-fidelity mockups for all core pages.
• Conducted remote and in-person user testing to validate clarity and usability of the flow.
• Established KPIs to measure success and guide iteration.
• Ran A/B testing on design concepts to ensure project goals were met.
• Ensured designs were responsive and usable across a range of screen sizes.

Tools

Design Tools

Sketch, Zeplin, Mural, UserTesting.com

Backend Knowledge

Bootstrap, Hyatt’s design system, Hyatt’s Meetings & Events backend systems

Communication

Slack, RingCentral